Gary Loveman is Chairman, Chief Executive Officer and President of Harrah's Entertainment, Inc. A former associate professor at the Harvard University Graduate School of Business Administration. Loveman joined the Fortune 500 company as Chief Operating Officer in 1998 and drew on his extensive background in retail marketing and service-management to develop and implement the gaming industry's most sophisticated and successful loyalty program, Total Rewards. Today, Total Rewards boasts more than 40 million customers.