With over 30 years of sales training and consulting experience, Joanne's philosophy is that no one should ever have to make a cold call. Some may see this as heretical thinking, but for Joanne Black - and her clients - there is an alternative. It's called referral selling.
Why is it that every salesperson will tell you that referrals are the best way to generate new business, and yet so few people run a 100 percent referral- based business? This puzzled me, so when I [...]