Make Reward and Recognition Programs Fun - 04/22/2009

The problem with standardized reward and recognition programs is that they are a completely impersonal process. Instead of thinking about the specific people involved, the company provides the same generic awards to everyone. But when an element of fun and play is added to a financial reward or bonus, the experience becomes personalized, and much more memorable for the award recipient, without any additional financial expense. When you incorporate an element of fun and play into your organization's awards program, your employees will be delighted not only by the reward itself, but also by the way the reward is presented to them. If you can make the reward and recognition process fun, then your employees will be talking about the event long after it has ended, and you will have multiplied its team-building impact many, many times.

One month, Dr. Jeff Alexander of the Youthful Tooth dental office calculated that he could give a two hundred dollar bonus to each member of his staff. But Dr. Alexander knew that if he just added two hundred dollars to each of their paychecks, his staff members would've been excited about it for a little while, but then they would've probably used the money for something "practical." So Dr. Alexander invested a bit more time, energy, and creativity, and found a playful way to use the bonus money - a way that had a much more lasting effect.

Dr. Alexander closed down his office for two hours one afternoon, and took all thirty-five members of his dental practice to a shopping mall. He gathered the staff around him in a circle, and handed them each an envelope containing two hundred dollars in cash.

"This is not your money," Dr. Alexander told them. "This is my money. But anything you buy for yourself with this money in the next hour is yours to keep. Here are the rules: You have to spend all the money on gifts for yourself. You have one hour to spend it, and you have to buy at least five different items. Any money you haven't spend in the next hour comes back to me. Go get 'em!"

Dr. Alexander reported that his employees spent the next hour dashing wildly from one store to the next, yelling back and forth to each other about treasures they had found. "If I had just given them the money, they would have put it in the bank or spent it on paying bills," says Dr. Alexander. "This was a real treat for them" and it gave me a great feeling, watching them having fun." At the next staff meeting, everyone brought in the presents they had purchased for themselves for a show-and-tell session with the group.

By adding an aura of unexpected excitement to the presentation of the bonus money, Dr. Alexander was able to create a special team-building opportunity for his staff. The trip to the mall gave his employees the chance to interact with each other in a positive social situation completely separate from the normal working environment.

Dr. Alexander's basic concept can be easily adapted to fit a more modest budget. Catherine Jackson, the director of a college food service, was inspired by Dr. Alexander's story to take her own secretary out to lunch at a restaurant in the mall near her office. During lunch I told her what I appreciated about her. Things I hadn't taken the time to tell her before. Then, after lunch was over, I gave her fifty dollars and I said to her, "Take the next hour off, cruise around the mall, and buy yourself a present from me!"

And on the opposite end of the financial spectrum, The Ford Motor Company spent more than a million dollars in one memorable evening, demonstrating that Dr. Alexander's idea can be easily adapted to fit a more extravagant budget as well. Ford rented out Nordstrom's department store in downtown San Francisco from 6:30pm to midnight one evening, and gave $5,000 in spending money to each of its 250 top-selling sales managers, who were in town for a national sales meeting. Ford hired sports celebrities Walter Payton, Tommy Lasorda, and Julius Erving to accompany the sales managers on their shopping spree. According to the San Francisco Chronicle, "Payton had a ball in the shoe deptartment, acting as salesman to the Fordniks. . ."

Like the staff of The Youthful Tooth, and like Catherine Jackson and her secretary, the Ford sales managers created some "shared history" together that evening, a history filled with playful memories that they could all reminisce about together in the months that followed.

No matter what your budget, you can make the bonus fun.

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